I am a Product Designer with 6 years of experience working for large B2B SaaS and e-Commerse projects.
Selected projects
Efyr (2025−2026)
SaaS, B2B, Workflow Tool, Collaboration Tool
Led the UX improvement of Efyr, a niche collaborative platform for video production workflows, used for managing projects, files, permissions, feedback, and LUT experimentation.
Defined and executed a minimal-change redesign strategy in close collaboration with the founder-developer, improving clarity, consistency, and trustworthiness without overhauling the product architecture.
As the sole designer, identified and prioritized the highest-friction usability issues in an existing live product, then iterated on solutions using feedback from real users.
Opmed.ai (2024−2025)*
B2B, Medtech, SaaS, Startup
Joined as the sole product designer months before launch, owning design across OR optimization and nurse rostering modules — from component library to end-to-end scheduling workflows handling billions of resource combinations.
Collaborated with OR managers and other staff membersto validate designs against real clinical constraints; worked closely with engineers and the AI/data team to translate model outputs into actionable interfaces.
Supported the sales cycle by rapidly prototyping concepts with AI tools for hospital presentations — contributing to contracts signed with major US hospital networks including Mayo ClinicandGeisinger during my tenure.
*Due to NDA constraints, I'm unable to share more detailed information about the product. Feel free to reach out — I'm happy to discuss my experience with it in a conversation!
Cubu (2022−2024)
B2B, CRM, SaaS, Enterprise
Designed end-to-end UX for a multi-role enterprise SaaS (agents, managers, admins, end-users) spanning web, mobile, kiosk, and digital signage — covering case management, appointment booking, queue management, and onboarding.
Built and evolved the component library, ensuring consistency and scalability across a surface area with highly varied interaction patterns and device contexts.
Joined as the sole designer a year before launch, shaped the majority of core flows and deep enterprise customization features, engaged with early real users — and contributed to a product now used by dozens of clients across multiple markets.
Cinemap (2022−2024)
B2B/B2C, e-Commerce
Redesigned the homepage of a live B2B marketplace for the film industry (equipment rental, sales, crew hire, locations) — shifting it from a static catalog showcase to a search-and-map-first navigation hub that surfaced the product's full scope.
Ran a UX audit, gathered qualitative feedback, defined entry scenarios, and benchmarked geography-heavy marketplaces — then restructured IA, rebuilt visual hierarchy, and updated the component library (search selector, map chips, curated cards) with full state coverage.
Post-launch metrics showed bounce rate down ~14 pp, search engagement nearly doubled, map interaction up from ~14% to ~36%, and homepage-to-target-action conversion up ~30%.
