My role: UX design, UI design, Prototyping, Communicating with client
Tools used: Sketch, InVision, Zeppelin
About the project
In 2021, I worked for three months as a UX/UI designer in a team that developed the Israeli website for the shoe brand New Balance. My task was to study the stylistic approaches of New Balance websites globally and not only develop a design that aligns with it for the Israeli website, but also create custom elements according to the client’s needs. This included designing various banners, order forms, and so on.
This project was also very time-constrained. Another important aspect of my role was direct communication with the client, presenting layouts, and receiving their feedback.
Vadim Pronin, 2024